We have managed millions of dollars of pay per click budgets over the past ten years doubling volume on average, while cutting cost per acquisition in half.
As former Fortune 500 Analysts, we take a data-driven, consultative approach, identifying critical trends and opportunities in vast amounts of data and translating them into actionable form.
We apply that strategy to large scale Pay per Click campaigns - some with as many as 250,000 keywords. We analyze from the 30,000 foot view all the way down to the granular detail of your pay-per-click activities to mine for gold.
We are 100% committed to offering superior service and achieving the best results, whether it's a 30% or 300% increase in profitability.
Rose Rippey and Vincent Colmar were analytical consultants for MicroStrategy, Inc for five years, working with Fortune 500 companies on data mining and analytics, after graduating from Harvard and MIT in the 90s.
In 1999 they joined 1-800-Radiator, the leading supplier of auto radiators in the country, with Rose managing Internet Operations and Vincent overseeing Marketing Analytics.
Over the next six years 1-800-Radiator internet sales grew from $400K to $8 million, while company sales went from $13 million to $60 million. Using their strong analytic background, Rose and Vincent were able to identify and quantify high growth trends and maximize them.
They decided to distill their analytic and online marketing experience in forming Pelican Search, Inc. in 2006, as a consulting firm which specializes in growing online customer acquisitions through paid search marketing without the use of "out of the box" software.
More like investment analysts, they recognize the value and impact of high level analysis to paid search campaigns. They treat every keyword like its own profit center and maximize the volume of traffic to your best keywords and improve the performance of the rest.
For a full list of current clients and up to date case studies, please contact Erin Farnsworth at 1-888-415-9411.