Rose Rippey and Vincent Colmar were analytical consultants for MicroStrategy, Inc for five years, working with Fortune 500 companies on data mining and analytics, after graduating from Harvard and MIT in the 90s.


In 1999 they joined 1-800-Radiator, the leading supplier of auto radiators in the country, with Rose managing Internet Operations and Vincent overseeing Marketing Analytics.


Over the next six years 1-800-Radiator internet sales grew from $400K to $8 million, while company sales went from $13 million to $60 million. Using their strong analytic background, Rose and Vincent were able to identify and quantify high growth trends and maximize them.


They decided to distill their analytic and online marketing experience in forming Pelican Search, Inc. in 2006, as a consulting firm which specializes in growing online customer acquisitions through paid search marketing without the use of "out of the box" software.


More like investment analysts, they recognize the value and impact of high level analysis to paid search campaigns. They treat every keyword like its own profit center and maximize the volume of traffic to your best keywords and improve the performance of the rest.