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Don't just pay per click. Profit per click.



Our approach is to get profitable through bidding and grow volume through Quality Score Optimization. Bid Management tools rely on bidding alone for growth, which means you spend more.



I - Bid Optimization
- Bid for profitability, not position.

Analytics - There's no substitute for a human eye. We analyze performance by keyword, ad text, groupings of keywords, day of week, time of day, and your business's own categories or dimensions.

Software - Using several data dimensions as input, we generate optimal bid prices for tens of thousands of keywords and use custom software to ensure you maximize volume while maintaining ROI.

Search Bidding Module
Search Bidding Module
Once profitability goals have been identified, the Search Bidding Module runs algorithms to tune keywords within the search-network towards maximum ROI.
Content Bidding Module
Content Bidding Module
Once profitability goals have been identified, the Search Bidding Module runs algorithms to tune keywords within the content-network towards maximum ROI.
Yahoo SearchSubmit Pro Module
Yahoo SearchSubmit Pro Module
The "Search Submit Pro" services offered by Yahoo! differs from their "Sponsored Search". There, the cost per click is fixed and set up by a contract. Our module will test a set of keywords on "Search Submit Pro" and based of results, determine the maximum allowed CPC for all keywords.


II - Quality Score Optimization
- Search Engines reward high Quality Scores with more impressions and lower costs per click.

We grow transaction volume by adding keywords and improving ads, not by bidding more. This is Quality Score Optimization.

Custom Keyword Generator - We zero in on keywords that work and generate hundreds or thousands of similar keywords and phrases. Perhaps brand keywords are most effective, or serial numbers, or those preceded by a location string. We look for trends with the potential to explode your volume.

A/B Testing Ad Text - This steadily improves on your current best ad text & increases traffic volume & click through rates while lowering cost per click.

AdGroup Organization - Simply reorganizing keywords increases ad relevance and Quality Score, giving you more impressions and a lower cost.


AdText Tuning Module
AdText Tuning Module
Higher CTR leads to lower CPC. This module runs algorithms to identify high profitability AdTexts and delete low performance AdTexts.
Account Organization Module
Account Organization Module
The Quality Score is calculated at the keywords / AdText level. Grouping keywords in correct adGroups will thus increase your CTR and decrease your CPC.
URL Tuning Module
URL Tuning Module
Changes to the redirect URL behind each keyword will significantly change your ROI. This module identifies high converting pages.


III - It's a Partnership
- We can't do it without you.

Internet marketing is so critical to understanding how a business operates. We see ourselves as part of your company and were only successful when your business is thriving and dominating your internet marketplace.

Reporting Integration Module
Reporting Integration Module
Reporting is key to a successful SEM campaign. We will fully be responsible for creating, testing and maintaining your reports and analysis.
Keyword Management Module
Keyword Management Module
Each keyword is saved in your database with its set of attributes. When one of the bidding module alters a keyword CPC, the change is logged. This way, each keyword performance is easily tracked. This module also de-duplicate your account and identify keyword drop-outs.
Account Transfer Module
Account Transfer Module
Used to download Google, Yahoo and MSN SEM account into your database, this module also permits to transfer account settings between search engines.
Searchwords Discovery Module
Searchwords Discovery Module
The discovery of your qualifiers and keywords is done with the analysis of your searchwords. Once identified, each qualifier is applied to each keyword. Spellings and searchwords are also separately added to your campaign.


For more information and a free audit of your existing campaigns, along with our top 10 suggestions to increase transaction volume, please email us at info@pelicansearch.com.




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